Our exceptional team of technologists and industry leaders in healthcare is committed to building solutions that work for you. 

David Shelton

David Shelton

Chief Executive Officer
David Shelton serves as Chief Executive Officer for Aideo Technologies. He has served in senior healthcare management for 20+ years, with experience in technology development, operations, insurance and manufacturing. His expertise includes delivering business growth, streamlining operational management and generating profitability for Aideo Technologies and its clients. He is an active member of both Healthcare and Information Management Systems Society (HIMSS) and Healthcare Financial Management Association (HFMA). .

David holds a BA in Business Management from Texas Wesleyan University and resides in Fort Worth, TX.
Rod Jardine.

Rod Jardine

Chief Technical Officer
Rod Jardine is an accomplished product, technology, and engineering leader with 25 years of experience leading global cross-functional teams and delivering premier SaaS products in the ever-changing healthcare industry. Before joining Aidéo, Jardine co-founded and served as Chief Technology Officer at HeathBook+. He led its inaugural product launch, introducing its web, mobile, and data science solution tailored to analyze historical healthcare, wearable, and social determinants of health data, elevating health with data-driven insights.

As Chief Information Officer (CIO) at Landmark Health, Jardine played a pivotal role in orchestrating transformative initiatives to enhance in-home medical care for individuals with chronic health conditions.

As Chief Technology Officer at DST Health Solutions (acquired by SS&C Technologies), Jardine led the global product engineering team and oversaw IT operations, security, robotics, EDI, and process automation services for over 180 clients, processing 270 million claims, executing 7 million batch jobs, and 240 million EDI transactions annually.

Jardine earned his Bachelor of Science in Computer Science from Brandon University in Brandon, Manitoba, Canada.
Tim Jones

Tim Jones

Chief Revenue Officer
As Chief Revenue Officer, Tim leads the expansion of Aidéo’s go-to-market team and is responsible for overall company revenue growth. Tim has more than 15 years sales experience with private equity backed enterprise SaaS application providers. Most recently he was VP of Sales for iN2L, a leading provider of engagement platform technology to the senior living market and prior with Relias, the leader in healthcare education and training as VP of Enterprise Sales. His experience spans the health care continuum working with customers in post-acute care, acute, payors and behavioral health. He holds an MBA from Alfred University and BA in Communications from Mansfield University. Tim resides in Durham, NC with his wife Kristin and daughter Zoe.
Jason Sroka

Jason Sroka

Chief Data Sciences Officer
Jason leads the company’s expanding data sciences team and helps lead the company’s expansion of its capabilities in artificial intelligence and machine learning. Over his 30-year career, Jason has led large data science teams in high-growth companies, most recently as Chief Analytics Officer at SmartSense by Digi, a leading provider of IoT solutions. He previously held the roles of Director of Analytics at an e-health company, Research Director of Computational Biology, Lead Algorithms Scientist at Healthrageous, Inc., and Senior Director of Research at Orange Labs.

He holds a bachelor’s degree in both electrical engineering and managerial sciences from the Massachusetts Institute of Technology, as well as a doctorate from the Harvard University/MIT Health Sciences and Technology Program. He resides in the Boston area.
Marcia Leighton

Marcia Leighton

Vice President, Operations
Marcia Leighton, who is Aidéo's Vice President, Operations, has experience in both the Revenue Cycle Management (RCM) services sector and private medical practice. She has a wealth of knowledge in business process workflow design, health informatics, and the implementation of the full scope of RCM tools.

Leighton is the current Chapter President of HFMA, West Virginia. Most recently, she was at MC3 Consulting as a revenue cycle leader for multi-specialty provider Clinical Associates and as the Executive Director of Client Services for Firstsource.

Marsha S. Diamond

Director of Coding Solutions
Marsha Diamond, CPC, COC, CCS, CPMA, AAPC Fellow, is the Director of Coding Solutions at Aidéo. She is a nationally recognized educator, speaker, and author with over 30 years of experience in the medical coding, billing, and healthcare reimbursement fields. Diamond is a past AAPC National Advisory Board Member as well AAPC National Conference speaker. Additionally, she served as President of the AAPC Orlando Chapter for a number of years.

In 2019 she was named Mentor of the Year by the Florida Health Information Managers Association for her contributions to their membership. Additionally, Diamond is the Program Director of Coding and Health Information at Central Florida College in Orlando, FL.
Sheila Patel

Sheila Patel

Senior Director of Implementation
Sheila serves as Aidéo’s Senior Director of Implementation, where she leads the product implementation and integration team. She has over twenty years’ experience leading global implementations and integrations across several Enterprise Resource Planning platforms, where she developed expertise in collaboration, communication, and analytics across several diverse industries. Prior to joining Aidéo, she held product management positions with Oracle and Cisco Systems.

Sheila holds a Bachelor’s degree in accounting and finance, and resides in Dublin, California.